Creative Director                                                                               
2019 – 2024

  • Hired and lead a creative team to improve the quality of agency creatives to elevate the brand of our clients, leading to their two best years ever for sales.

  • Worked with leadership to develop an operations team to help with project management and structure to form processes based on industry best practices.

  • Provided art and copy direction on print and digital ads, web layouts and wireframes, social media graphics, direct mail, vehicle wraps, billboards, television and radio scripts, etc., using Adobe Creative Suite, Ziflow and Asana, plus AI software like MidJourney and Topaz.

Senior Copywriter                                                                 
2014 – 2018

  • Produced compelling and targeted copy for diverse cross-channel assets, spanning print, digital, email, app, and social media platforms, while adhering to brand guidelines and strategies.

  • Owned assignments from concept to initial draft to deployment, collaborating closely with leadership to align copy with strategic objectives and brand messaging goals, while incorporating feedback and input to refine and enhance content quality and consistency.

  • Responded promptly and accurately to requested revisions, demonstrating flexibility and adaptability in implementing changes while maintaining brand style and voice, attention to detail, and meeting project deadlines.

Proofreader/Editor
2014 

  • Exemplified outstanding attention to detail while meticulously reviewing and editing a wide range of documents, including marketing materials, reports, and data to ensure accuracy, clarity, and consistency across all print and digital brand platforms.

  • Consistently met tight project timelines and delivered error-free content within designated timeframes, while maintaining the highest quality standards.

  • Thrived in both autonomous and team-oriented environments, taking ownership of individual projects while actively collaborating with cross-functional teams to achieve collective goals.

Writer/Copyeditor
2012-2013  

  • Created blog plans, SEO strategy, and managed a team of freelance writers while providing feedback on style, structure, grammar, and industry best practices.

  • Wrote compelling social media content for marketing, healthcare, fitness, and wellness industries.

  • Provided web presence scoring and data analysis for clients’ social media business strategies.